PR is constantly in motion as a profession. Text books have a tough time when it comes to catching up to actual practice. The barriers between academia and practice should be permeable, but often aren’t, especially when it comes to cutting edge technology. The new P2P PR needs more exchanges to take place. Signposting new sources is an important part of that, sot he #ebookinaday teams were all tasked with the challenge of finding sources, resources and contacts that would be useful for people looking at the ‘new’ PR.
Such a list goes out of date (and fashion) quickly. So, if you know of a good book, a good web resource, or a great contact- tell us about it in the comment box below.
Over the next year, we will be encouraging SSU PR students and guest contributors to add their reviews to the cited sources. Opinions will vary- but engaging in conversation is essential if you want to stay on top of what is happening in the profession.