One of the challenges of running a live game is capturing the excitement as it happens in a way that is engaging for the observer as much as it is for the competitors.

The game played for #ebookinaday pitted the hacks versus the flacks on a series of clues that tested their ability to spot and use trends. Here are the tweets sent in by the two teams.



Have you got an example of using gamification to achieve PR objectives? Tell us about it! Use the comments box below.


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