Solent PR 2nd years pitch to PR agency, Five by Five

Wow – it feels like only yesterday I was writing this blog post about my own co-hort doing our client pitches to Five by Five! The unit involves creating a PR campaign for an organisation, which the students then pitch to the clients and Five by Five. The current Solent PR 2nd years pitched this week and did a fab job, here is a bit about the winners…

Winner of the unit’s overall best PR student was Alina Cherednik. Here’s what she had to say about the unit:

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Alina Cherednik and Five by Five’s Naomi

“Being named the Best PR student 2015/2016 according to the results of work on Digital PR unit with Five by five UK certainly became one of the most remarkable and motivating, yet unexpected events in my PR student life. I see this title not just as a big name but also as an outstanding opportunity and a transition to a whole new level in my PR career that started a bit over a year ago.

Honestly, if I told “last year version” of me that something of this kind happened I’d never believe that – it is too good to be true and is a great honour- I am deeply grateful to our tutors and Five by five UK. This unit has offered us an exceptional chance to work with a real-life client, get hands-on experience and see the inside-out of the PR industry.

I’d never say it was easy. What I’d rather say is that it has been a breath-taking experience from the very beginning with days of endless research and getting to know your teammates towards the end with a couple (let’s say just a couple!) of sleepless nights of putting all material together, running through and making it all work together on the actual pitch day, presenting to our Five by Five guests and lecturers who have been there for us throughout the working process for help and support.

To end this post, I would like to say Thank you once again to Sally Holland, Mike Maynard, Five by Five UK and my team PaPRika for giving me this incredible chance, supporting me throughout the unit and making all this happen!”

Well done, Alina! The judging panel also chose a winner of the Best Overall Pitch which was awarded to Laura Bradley, Talietha Willett, Jessica Agyeman, Katherine Stevens & Ugbad Said: team 20:20 PR. They created a campaign and then pitched it to contact lense company, CooperVision (love the reference to contact lenses in your team name, guys!)

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Team 20:20 PR

Laura told me:

“Our key themes for the campaign were comfort and education, as CooperVision’s products have unrivalled levels of comfort, allowing contact lens wearers to pop their lenses in and get on with their day, we were keen for this to be a key message.

The judges apparently loved our key themes, and how our tactics throughout the year reinforced them for both target audiences. They also liked that we used their existing charity, as it is an important part of CooperVision, showing that we had really researched the company.”
Great work from all the 2nd year Solent PR students – true PR pro’s in the making!
Solent PR Editor
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