What is PR?

Want to know more about PR? Want to know what PR even is? Then you have come to the right series of blog posts. Over the next few weeks we will break down for you what PR is and how it works!

So, let’s start with the basics, and answer the question: What is PR?

Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics.” – CIPR definition

In laments terms, PR is all about reputation and how you are perceived to your intended audience and the general public.

So why is PR so important?

PR is important to a whole range of people and businesses because, it can help raise awareness of your cause, sell your products, and most importantly it will help you sell yourself and communicate with your audience, helping to build your reputation!

But isn’t this just the same as advertising?

Whilst the two elements go hand In hand, they are two separate entities. Advertising is in place solely to sell a product with aims to encourage customers to buy and PR specialises in communication with the public and the media. This allows for a client to maintain and grow their relationship with their consumers.

Is PR for me?

Are you confident in talking to people? Are you passionate about raising awareness for causes and products? Do you like working in a team but able to maintain initiative and independence? Do you cope well under pressure?

If the answer is yes to those then give PR a shot!

The next post will explain all the different types of PR and how this sector works well with others in the creative industries.

If you think PR is something you want to know more about, head down to Southampton Solent University for our next open day on 28th November! You can book your place here.


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