Solent 3rd year student, Paige Hiley, wrote this great post on Customer Engagement in the 21st Century and it was chosen by Richard Bailey as one of the #bestPRblogs of the week.
Well done, Paige!
Previously and to be honest it still happens a lot today through most advertising, but adverts used to deliver a key message; Buy Our Product! The one focus for that advert? To Sell! Yet for a lot of companies and brands nowadays, the ‘brainwashing’ style adverts just aren’t enough. Of course they’re still trying to sell their product, because why else would they advertise? It’s just become more challenging to persuade people to buy into products nowadays. Obviously if you’re going to offer freebie’s along with the purchase, you’re more likely to boost sales but that’s not the best way to get loyalty with the brand because you’re not going to be able to afford to give stuff away for free all of the time.
So how are brands evolving their adverts to encourage more customer engagement and brand loyalty? They’re connecting with their audience. Making that physical and mental…
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