At the beginning of their 2nd term, the 2nd year PR students were set an assignment to;
“Create a campaign to raise awareness of the Royal Albert Hall’s charitable status and celebrate the work that we do.”
One group, Chloe Attwood, Helen Cummings, Olivia Farrell and Emily Kerr, came up with the idea of going to London and creating a fun, viral video as part of their campaign. Throughout the video, the girls are seen running around London, past all the popular sights, looking for ‘Albert’ as well as asking the unsuspecting British public if they had seen him too…
The end of the video sees the girls ‘find Albert’, saying;
“So we don’t lose Albert again…Donate today! #SaveAlbert”
The viral video and the rest of the team’s campaign has been sent into the YCN Student Awards, so all our fingers are crossed!
Check out the full video here:
If this type of work seems interesting and exciting to you, check out the Solent PR course page to find out more!
Solent PR Editor