The Future of PR – in my eyes

CHLOE ATTWOOD, Southampton Solent University, 2nd year PR and communications student.


eBook in a day at Solent Creatives eBook in a day at Solent Creatives

Today has been and will continue to be, a very busy day for Public Relations and Communication students at Southampton Solent University. Not only is tonight the annual CIPR event ‘meet the professionals’ but today is also the eBook in a day. I first learnt about this project a few weeks ago. It was mentioned in my research and evaluation lecture ran by Catherine Sweet. Here Catherine mentioned that she had accepted the challenge from Stephen Waddington, CIPR president and Digital Director of Ketchum Europe. This challenge was based on a blog post Stephen wrote about how a team of 24 students conceived, wrote and designed a book in three hours.Stephen challenged his network to see if we could develop the project. And so here we are… finding that research gap and creating an eBook in one whole day on PR.

“Putting the…

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