Perspective No. 4 on the Future of PR

ANNA REINHARD, University of Oregon School of Journalism and communication, Senior.

E M I L Y K E R R

I have been in contact with another blogger called Anna Reinhard (http://annafreinhard.wordpress.com/) a senior at the University of Oregon school of journalism and communication. I asked what her thoughts were on the future of PR and this is what she said..

“I think the future of PR will be about gaining trust from our various audiences. Because without trust, nobody will care to listen. Once we have that trust, I think PR will center around the digital world. It will be about presenting exciting and effective messages via the many screens that people will use. Old school PR techniques like press releases will need to adapt to this digital landscape in order to stay relevant. It will need to become quick, concise, and to the point.”

What do you think?

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