A New Perspective on the Future of PR

2. BRAD JORDAN, UCLan PR Graduate


Following my blog post and kind retweet from Stephen Waddington I have just received and email from a UCLan PR graduate called Brad Jordan who shared his thoughts with me on the future of PR…

Storytelling first

Too often Public Relations appears to be perceived as primarily a journalistic and technical function – media relations and publicity. I believe the real value add of a good PR consultant is the ability to tell a story. Organisations depend on communicators to articulate why their product or technology matters. It’s that articulation of their story that should lead the relationship building side of PR – relationships with the right people to enhance the ability of the organisation to meet its goals.

Digital challenges

Digital communications is throwing up significant challenges, and technology is changing faster than most people (let alone businesses or agencies) can keep up! The PR industry is struggling to…

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