Er, what’s the CIPR? Oh dear, well fear not, here is your one stop guide to getting yourself involved.
The Chartered Institute of Public Relations is the perfect way to keep on top of the current hot topics in PR. It is at the forefront of PR leading discussion and important academic and practitioner developments. It also facilitates learning and networking opportunities all in one place. They even have their own awards, PRride and Excellence. These are presented each year to those standout PR professionals and agencies that have made their mark. I’ll encourage you not to take my word for it but to have a good look at the website yourself, head to www.cipr.co.uk to see what is on offer.
If you want to get a taste of what the CIPR offers before becoming a member then follow them on Twitter, @CIPR_UK or @CIPR_Wessex, as it gives a brief insight to the content you would have access to if you join. Stephen Waddington, @wadds, president of the CIPR and Digital and Social Media Director at Ketchum Europe, also makes for a cracking read and will give you a greater understanding of the CIPR.
Ah ‘networking’ that good-old PR buzz word. Well you’ve guessed it, networking is key in the PR industry and if you want to be taken seriously then the CIPR is the perfect place to start. We all know that the job market is not exactly where it was a few years ago and that it is now more competitive than ever. Adding this to your CV and LinkedIn profile means you will be able to ‘connect’ with professionals that might just give you the push in the direction you need. Remember the old adage ‘it’s not what you know, it’s who you know’? (Ok, so that is not entirely true, but it does help!)
The CIPR offers regional groups as well as encompassing the broader nation, and by being a member you can attend the fantastic networking events they hold, such as ‘Meet the Professionals’. This is your chance to shine amongst your peers and make the most of extending your network.
CIPR Wessex’s next event, funnily enough, is ‘Meet the Professionals’, on the 26th March 2014 and the who’s who of south coast PR shall be in attendance. So if this sounds like your cup of tea and you haven’t signed up already, now is your chance. Top tip for students, don’t forget those business cards, you are a communications professional after all!
Good news, Southampton Solent’s PR undergraduate scheme is already certified by the CIPR, giving the best start to those of you going straight out in to the world of work. However should you be like me and have headed back to do a Masters at SSU, then as a recognised University the CIPR offers a heavily discounted membership of £35 for the year*. Happy networking!
*Prices correct at time of release.