Experience: Client Meeting

HLCPR

As part of the Digital PR module of my course I had to attend a client meeting with my fellow campaign group members. The client meeting was last friday and was a chance for myself and my group members to show Naomi Garrathy, from FiveByFive agency, and Fiona Phelan, from CooperVision, our ideas and main strategy for the campaign.

To start the module off we visited FiveByFive agency in Southampton who focus on digital communications. They set two briefs with the focus of building a digital relationship with consumers. One brief was for CooperVision Lenses and the other for Welchs fruit juice. In groups of 4 we had to pitch to the rest of the course in an attempt to win the brief that we wanted to create a campaign for. My group made up of myself, Paige Hiley, Chloe Attwood, and Trine Larsen chose to pitch for the CooperVision brief, which…

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